Typography - Task 2

04.5.2021- 24.5.2021 (Week 6 - Week 8)
Rusydina Fazlin Athirah / 0344000 / Bachelor's in Creative Media
Typography
Task 2

Lectures/Class Sessions 

All Lectures Completed. Refer to 'Task 1':

https://athirahfauzi02.blogspot.com/2021/03/typography-task-1_30.html

INSTRUCTIONS

<iframe src="https://drive.google.com/file/d/11qVLNnN2LpPQhnxFCD__qbrE3F2rhOKU/preview" width="640" height="480"></iframe>

Task 2

Practice:

April 27th, 2021 [Week 5]
-
In task 2, Mr. Vinod started off 'task two' by having us watch a recorded demonstration on text formatting from week 4. 

He provided texts and paragraphs and showed us in the recorded video, each step on how to function and work our way through Adobe Indesign. 

We were assigned to work on a 'text formatting tryout' to be shown this week (April 27th, 2021), to receive feedback and have more in-depth from Mr. Vinod and Mr. Shamsul's lectures. 

There were 3 parts that Mr. Vinod's recorded demo video told us to do, the first part was to attempt typing out our names with typefaces provided by the task module.

Text Formatting, Tryout (NAME):


Figure 1.1.1 - Text Formatting, Name, April 25th, 2021

Text formatting, paragraph tryout:

Figure 1.1.2 - Text formatting, Paragraph tryout, April 25th, 2021

Text formatting completed tryout:

Figure 1.1.3 - Text formatting, completed tryout, April 25th, 2021


PDF VERSION:


Refined: 

Figure 1.1.4 - Refined text formatting completed, April 27th, 2021

PDF VERSION:


Sketches:

April 27th, 2021 (Week 5)
-
After completing and fully understanding the idea of how 'text formatting' works, Mr. Vinod further explained the commencement of Task 2 and sketching out ideas to design headlines for our body texts that we choose from, there are 3 that are provided by Mr. Vinod. 

Figure 1.1.5 - Sketch idea #1, May 4th, 2021


Figure 1.1.6 - Sketch idea #2, May 4th, 2021

I sketched out 4 ideas and from then on, converting these sketches actual text formats are to be used (recommended) through Adobe illustrator, later than to be inserted into InDesign.

I settled on the first sketch idea and third sketch idea down the list of sketches in the images above and attempted to put those sketches through illustrator. Designing the elements together and creating the headlines.

Progress for the first sketch:

Figure 1.1.7 - Sketch idea #1, sketch progress, May 4th, 2021

Progress for the third sketch:

Figure 1.1. 8- Sketch idea #3, sketch progress, May 4th, 2021

Outcome: 

Figure 1.1.9 - Idea #1, May 4th, 2021

Figure 1.2.1 - Idea #2, May 4th, 2021

Refined Outcome: 

After a few amendments to the headline and fixing up the ragging to the body texts, this is the outcome of task 2.



Figure 1.2.2 - Refine Final Outcome, May 15th, 2021

PDF Version:




Feedback 

General Feedback
[May 4th, 2021 (Week 6)]
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There was fast feedback on how my headline designs should have a few experiments on expressing the heading more. There was also feedback on applying minor visual elements to the headline to make sure it doesn't overcrowd the pages.

Feedback
[May 11th, 2021 (Week 7)]
-
Feedback was on how my first idea had an interesting visual, although the body texts needed improvement to make it more visible to a viewer. Mr. Vinod suggested working out the font size for the body paragraphs to be a little decreased and double-check the leading and line spacings in each of the paragraphs.

Reflection:
May 11th, 2021
-
Typography's task 2 had an interesting take of an exercise, it only meant getting closer and closer to understanding everything there is to know on how typography works in write-ups. There were many sub-topics to the general topic of how paragraphs had; leading, tracking, kerning, ragging, and a lot of measurements involved. It was a very systematic and precise experience to go through.

Which personally, I'm not good at when it comes to precision and making sure to be observant in every paragraph line so that the words are readable and from a far it won't look less of an appeal from any smaller fonts to it.

There was also an experience when designing the headline for the paragraphs. Headlines don't necessarily have to be words but can be expressive designs that were fun and intriguing to do.

Further Reading:

Task 2, further reading (Week 6 - Week 8)


Figure 1.2.2 - 'Detail in Typography' BookCover


Detail in Typography
by Jost Hochuli (2008)This little treasure of a book is only 60 pages long, but it makes it ideal: it comes filled with great tips for improving content and optimizing readability. Jost is a master of library design, so the book focuses a lot on text settings and how they influence reader perception (and how we read).

Anyone who writes material and is thinking about how to convey their message effectively would benefit from this book's terms and practices.

Hochuli begins on the lower levels: how the different signs form a letter, how letters form sentences, how words form lines, and how lines create a text column. All the while he shows how fine typeface enables the readers to view the text as efficiently as possible. Amusingly, new observational read analysis tends to show that things are always done by fine typographers.


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