Design Principles - Exercise 2
Design Principles
31/03/2021 - 23/4/2021 (Week 1 - Week 4 )
Rusydina Fazlin Athirah Binti Fauzi ( 0344000 )
Design Principles / Bachelor of Design ( Hons ) in Creative Multimedia
Task 2 / Exercises / Lectures
INSTRUCTIONS
Week 2
[In-depth brief on Exercise 1]
April 7th, 2021
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In the second week of Design Principle's class, the class was met with a few more in-depth understandings of getting our exercises started and to of course educate us on the elements and principles of design to put into our future works on our own. Mr. Charles guided the class through a few slides of the topic and subtopics with examples for a better visual understanding.
Figure 2.2 - Example of emphasis in artistic photography
The way I understanding this sub-topic to 'balance' is by referring to a living room filled with couches, there is always a certain way that interior designers would balance out the room with the furniture in them. That is having couches that maybe have nothing to do in common with their shape or size, but they share the same characteristics which are them being in a particular size or length to balance out the room asymmetrically.
The Golden Ratio
The golden ratio is a type of composition that helps either a photographer or a designer an editor even in making their works much more appealing and attractive at the same time. In a sense, the golden ratio also guides beginners in my opinion to have reassurance in whether their design work is balanced.
Figure 2.9 - Golden ratio in photography
I wasn't aware that the golden ratio had multiple uses in designing art pieces or organizing tabs and panels on websites or even just texts in a brochure. I always thought it was used in photography but being aware that it has multiple uses creates a sense of deeper meaning to an art piece or a graphic design, which is quite intriguing and urges an individual to experiment more with anything and everything!
What I also understood in the lecture was, Rule of third doesn't necessarily have a specific focal point that has to be in the middle of a design or a photograph. along the lines that help guide, a designer or photography just adds a neater visual or appearance to it, no matter the main subject's position.
[In-depth brief on Exercise 1]
April 7th, 2021
-
In the second week of Design Principle's class, the class was met with a few more in-depth understandings of getting our exercises started and to of course educate us on the elements and principles of design to put into our future works on our own. Mr. Charles guided the class through a few slides of the topic and subtopics with examples for a better visual understanding.
[Emphasis, Balance, The Golden Ratio and Rule of Thirds]
April 9th, 2021
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For the Design Principle's second week of lecture, Ms. Jinchi navigated the class in learning about two more design principles and composition in allowing our design to appear more attractive.
Emphasis
Emphasis was the first topic that we went over, it is defined that emphasis is to create an amount of special stress to the element to have it stand out more.
Figure 2.1 - Emphasis on color
The way I understand emphasis is to capture a viewer's attention by applying a particular scale to an element or a color that is opposed to the main color. Emphasis is a way to draw people's attention to a design instantly. I believe there are also other ways of emphasizing a certain element in a design or even in photography, there are many examples that can be interpreted in multiple aspects.
Balance (Symmetrical Balance and Asymmetrical Balance)
Ms. Jinchi then transitioned into the second topic which was 'Balance'. Now balance was divided into two sub-topics, which were Symmetrical Balance and asymmetrical Balance. Balance is super simple to understand, it only means the elements are in an arrangement that equals out each other of a central axis whether it'd be horizontal or vertical, which results in bilateral balance.
Figure 2.3 - Balancing stones
Figure 2.4 - A butterfly's wings that portray 'Balance'
Although when the two sub-topics come in, there are a few changes and differentiation to them. Starting with symmetrical balance. Bilateral balance is a part of symmetry, but other than just bilateral, radial, and approximate balance is to be taken into the picture as seen as symmetry.
Examples of radial and approximate balance:
Figure 2.5 - Radial balance in a snail shell
Figure 2.6 - Approximate symmetry in drawing
I suppose my take on symmetry is a way of seeing elements that has a slight similarity to each other when in a sense they are not exactly the same as long as they meet up from a similar point or in the alignment of the fulcrum line.
Moving on, we have 'Asymmetrical Balance', which occurs when 2 elements are on opposite ends of a fulcrum line that balance each other out.
Figure 2.7 - asymmetry in a living room
The way I understanding this sub-topic to 'balance' is by referring to a living room filled with couches, there is always a certain way that interior designers would balance out the room with the furniture in them. That is having couches that maybe have nothing to do in common with their shape or size, but they share the same characteristics which are them being in a particular size or length to balance out the room asymmetrically.
The golden ratio is a type of composition that helps either a photographer or a designer an editor even in making their works much more appealing and attractive at the same time. In a sense, the golden ratio also guides beginners in my opinion to have reassurance in whether their design work is balanced.
Figure 2.8 - Golden Ratio visual graphic guidelines
Rule of Thirds
The last topic and the second composition that we learned from the lecture is 'Rule of thirds'. This composition guideline is a much more simplified version of the golden ratio. The composition assists in dividing a photo, film, painting, or graphic art piece into thirds, horizontally and vertically. It adds dynamic to it through divisions of 3 that go down and through an image.
Figure 2.10 - Rule of third, compositions on a cat
Figure 2.1.1 - seashell on the seashore, an example of the use of 'RO3'
What I also understood in the lecture was, Rule of third doesn't necessarily have a specific focal point that has to be in the middle of a design or a photograph. along the lines that help guide, a designer or photography just adds a neater visual or appearance to it, no matter the main subject's position.
Exercise 2
April 14th, 2021
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In exercise 2, students are required to use color pencils, pens, and markers in starting artworks regarding emphasis and one of the sub-topics of 'Balance'.
Emphasis Visual Research:
When doing research, what I noticed about 'emphasis' on artworks, especially in drawings (doodles) is that the artist would use black and white in their art piece and one singular color to capture a viewer's eye to instantly notice it.
Figure 2.1.1 - red heart emphasizing other white hearts
From the research, I decided on letting color emphasize my design.
Idea Development:
Figure 2.1.3 - Moby Dick brutality of men
The first thing that came to mind when the word emphasis was in the picture, I thought of wanting to start my design with the main subject; a whale. This art piece portrays a prime example of emphasis! And also maybe because it has a whale in it and I'm a sucker for anything to do with the ocean.
Figure 2.1.4 - shade and tone, emphasis
Emphasis Sketch Idea:
Figure 2.1.5 - A whale that looks as if it is stuck in an ocean cave. April 15th, 2021
After sketching, all that's left to do is color it in. A color that could emphasize the main subject in this drawing.
Balance Visual Research:
The next design work that we have to produce, is the principles of balance. I chose to apply approximate balance into my design, with a few of these inspirations that I found.
Figure 2.1.6 -Titanic movie poster
Figure 2.1.7 - Branding Logo
From the visual research considering have the principles of approximate balance, it was surprisingly much easier to understand it through the second image shown. It still took me a while to wrap my head around what I wanted to design, but after a while, I settled on continuing a marine theme.
Idea development:
Figure 2.1.8 - Shark top view
This top view of a shark could start a simple approximate balance sketch, I had an idea of attempting to have a similar theme to the tying and yang symbol but with sharks.
Approximate balance Sketch Idea:
Figure 2.1.9 - Shark approximate balance sketch, April 15th, 2021
Finally, after finishing up the sketches, colors were to be added.
Figure 2.2.1 - A galaxy whale! Emphasis principle, April 15th, 2021
Figure 2.2.2 - Approximately balanced sharks, April 15th, 2021
I would say coloring in the sketches was hard, especially with the surroundings to match the main subjects as well, and personally, I'm not very good with colors that compliment each other. Though I'm still very satisfied with how it turned out.
PDF Version:
Reflection Week 2, Excercise 2:
April 15th, 2021
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My reflection upon week 2's exercise on emphasis and balance being applied to the design was very challenging, I won't lie about it because I was still in the progress of still grasping how it portrays itself in many different aspects. Although, I still understood little tiny bits of what it does to an art piece.
Still, they're very fascinating principles to hopefully be improved on behalf of me if I were to ever create my own personal designs in my free time, and the composition guidelines that were mentioned are also a big help for future personal works or even works during upcoming exercises!
I had fun working my brains out on the coloring and the idea based on the different inspirations that came across my path as I was researching, I hope this exercise it'll help introduce me to more practice in colors and these two additional principles in general.
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