Design Principles - Exercise 3
Design Principles
31/03/2021 - 23/4/2021 (Week 1 - Week 4 )
Rusydina Fazlin Athirah Binti Fauzi ( 0344000 )
Design Principles / Bachelor of Design ( Hons ) in Creative Multimedia
Task 3 / Exercises / Lectures
INSTRUCTIONS
Week 3
[Understanding Emphasis, Balance, Rule of thirds and The Golden Ratio]
April 14th, 2021
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Three weeks into Design Principles, Mr. Charles started the class off with a few acknowledgments on the last week's exercise 1. We made sure everyone was tip-top before indulging in information having to do with exercise 2! Since the exercise we are meant to design has to have emphasis and balance to it, Mr. Charles assisted the class in demonstrating interpreted physical works with shapes and paper cutouts to help understand the visualization better.
[Getting to know Repetition, Movement, Hierarchy, and Allignment]
April 16th, 2021
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In Ms. Jinchi's recorded lecture for the third week, we learned about repetition and movement, she also added two more topics of composition which are hierarchy and alignment.
Repetition
First off, we covered the topic titled 'Repetition', in general, and in the words of Ms. Jinchi's lecture; repetition is a principle that makes a work of design seem active. The elements used to design and artwork according to the principle of repetition create rhythm and pattern.
Since patterns and rhythm in this particular principle can provide a sense of excitement it for a viewer, it creates a frenzy feeling towards a visual artwork.
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| Figure 3.1 - Repetition through music |
In my perspective, repetition to me seems as if it doesn't necessarily have to be the same symbol all the time, but in fact, may be as well as having the same element in a specific category with various elements in different shapes and colors but seen as one specific topic since they share the same correlation to it. But it also could have a different form of principle to it, and it doesn't mean repetition at all.
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| Figure 3.2 - discs to form repetition |
This example of artwork on the other hand could signify the definition of repetition, it's more in a scattered way rather than being organized.
So in a sense, using shapes, colors, textures, fonts, etc. whether it'd be organized or in a slight random manner, to maintain this consistency via repetition.
Movement
'Movement' was the next topic we covered in Ms. Jinchi's recorded lecture, the slides mentioned that 'movement' is a way design leads the eye in, whether it'd be around or through a composition - a visual path in a design the eye follows. When objects seem to be moving in a visual image it usually results in motion or movement and with those visual movements it can be obtained with kinds of shapes, forms, lines, and curves that are mainly used.
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| Figure 3.3 - Piano wave portraying movement |
This example, it has a really illustrator's take on the way movement is portrayed in this art piece. It has good uses for many different kinds of shapes that can be observed and taken down as a way to develop ideas for the exercises that will soon be designed.
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| Figure 3.4 - ballerina and movement with lines |
I suppose, to me, in a way repetition and movement have some similarities to it since when an element if repeated it has a sense of movement to it, is a particular direction which equivalents to movement. But movement can't exactly be equal with repetition, which is intriguing.
Hierarchy
Moving on, Hierarchy was mentioned after that, it is a visual design principle that choreographs content in composition to communicate information and convey meaning, almost like having a sense of priority to it. This principle directs a viewer to the most important information when first glanced at and identifies navigation through secondary content.
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| Figure 3.5 - there's always a bigger fish |
Hierarchy could portray a lot of interpretations when it comes to different people receiving a certain artwork or design in that aspect. But then of course there are also, specific topics of hierarchy in designs to let a viewer know that this message is the top priority and they should be aware of it.
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| Figure 3.4 - hierarchy through silhouettes |
Ms. Jinchi also mentioned in the lecture how 'hierarchy' can be recognized through contrast, it is a way to help the viewer in what they see first in an image or in a design. For example, the image above, tells the story of maybe 3 wizards on a hunt to take down an enemy and after weeks of traveling, they finally meet face to face in orders of executing the enemy.
Alignment
Lastly, we covered the topic titled 'alignment', elements in a way that edges line up common rows or columns, or their bodies along a common center are what alignment is in general. Alignment creates a sense of unity and cohesion and in a manner contributes to the design's overall aesthetic and perceived stability. Alignment can also be powerful as a means of leading a person through design.
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| Figure 3.5 - planets aligned with the sun |
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| Figure 3.6 - typography alignment with photography |
Exercise 3
April 21st, 2021
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In exercise 3, we were assigned to work on designs and apply two principles; repetition and movement onto our works and to be submitted at the end of week 4 (April 23rd, 2021)
Repetition Visual Research: I did a little research on the kind of repetition I wanted to achieve in my artwork. Since repetition also works well with colors, I stumbled upon an architectural design of colored glass panes.
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| Figure 3.1.1- colored glass overhangs in the form of repetition |
What I noticed is that the colors may be different, but they still have a similar tone to have the principle of repetition to it and the glass panes don't exactly have changes in shape, so there's a significance in repetition.
Idea Development:
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| Figure 3.1.2 - rainbow glass panes |
I wanted to try out to apply the same concept as this windowpane, a repeated pattern or shape which may seem common but what I wanted to experiment for repetition is more towards the colors, since it's different but in a way, it could still be a sign of repetition.
Figure 3.1.4 - colored reflections
Here's another example, to help me extract what I want to apply to my design, whether it'd be from the reflections from the windows or just the inspiration of the use of the colors to make sure that I have the principle of repetition in my grasp.
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| Figure 3.1.5 - turquoise triangle abstract designs |
The following image is another source of inspiration that would play an important role as an element in the following principled work.
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| Figure 3.1.6 - more triangles representing repetition |
Repetition Sketch Idea:
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| Figure 3.1.7 - tryout sketches |
The way I approached this design was something out of my comfort zone, I wouldn't say I'm very good when it comes to manual measurements and making straight lines but I did what I could to achieve what I wanted as a final artwork for repetition on the sketch at the bottom right.
Movement Visual Research:
Figure 3.1.8 - movement statue
When doing research for 'movement' I came across a lot of photographs of statues that are blurred with colored lines, it was fascinating to see that and it sparked an idea to maybe attempt to apply that on paper.
Idea development:
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| Figure 3.1.9 - A person shaking their head, creating movement in the photograph |
Since motion is relatively close to 'movement', the idea of how when people shake or nod their heads in images creates a blurry effect when cameras snap.
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| Figure 3.2.1 - Dog shaking head |
It applies to almost every being you could ever think of, its also interesting how after photography or in the process of it, determining the amount of blur (motion or movement) to it can be adjusted.
Repetition Final Outcome:
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| Figure 3.2.2 - Repetition completion design |
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| Figure 3.2.2 - Movement Design |
This week's exercise in applying two principles to our design works was surprisingly simple to understand, although when it comes to ideating it took a while and there were many common inspirations in creating one artwork for each, although what was different was maybe the way I approached it, for example, 'repetition I focused more on the repeated colors that are displayed instead of patterns when in general of 'repetition' most would think of shapes or a repeated element in shapes. The same went for 'movement', I felt like I put more of 'motion' into the design instead of movement.
PDF Version:
Reflection Week 3, Excercise 3:
April 23rd, 2021
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What I was able to reflect on this week's exercise having to do with Repetition and Movement along with two additional principles 'Hierarchy and alignment ' is that artworks and design appear more important or have a sense of priority with these principles applied.
Working on the exercises also unlocked many different ways of interpreting the following principles to be designed, it was very fun to work on 'movement' more than 'repetition' in my opinion, but that doesn't mean I'm going to stop myself from looking more into what repetition has to offer cause I have a theory that, its not more than just patterns and a collected amount of colors in an artwork.
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