Task 3 - Type Exploration and Application
October 11th, 2021 - November 15th, 2021 (Week 8 - Week 13)
Rusydina
Fazlin Binti Fauzi / 0344000 / Bachelor's in Creative Media
Advanced
Typography
Task 3 / Type Exploration and Application
LECTURES
All Lectures Completed. Refer to 'Task 1':
INSTRUCTIONS
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Task 3 - Type Exploration and Application (Documentation)
October 18th, 2021
For the final project, start it off with a few proposals and mind maps and
sketches to discuss the kind of inspiration to help set in explorations for
designs.
The first idea that came to mind was in terms of helping elderly people since
generally, elderlies have trouble remembering. So I thought of what if making
it possible to design a typeface for elder people to remember it and memorize
it better.
But it sort of gave a restraint because the way I'd design the typeface could
be a lot personal for an elder person to memorize something they're not used
to.
I scrapped that idea and stuck to a theme. I went for typefaces being legible
from underwater, as in a top perspective of a person looking into a body of
water, reading text or typefaces.
|
| Figure 3.1 - Underwater themed mood board, October 24th, 2021 |
When it comes to water, you can't exactly determine its placement of
distortion. With the amount of light refraction and how the water ripples, a
typeface design that could situate with the constant movement of the water's
surface could maybe have characteristics of a wide stem and maybe fonts that
aren't too condensed.
I did a few experiments of different existing fonts and added a water ripple
effect over the fonts, to identify what could be modified into my type of
typeface design.
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| Figure 3.2 - font water ripple effect tests, October 24th, 2021 |
I experimented with these few fonts, there wasn't exactly a more specific
sequence of letters chosen to have a more in-depth identification of exploring
a design on each either, instead, it's displaying the name of the font for the
moment.
But what was noticed, the legibility for most of the letters from the name of
the fonts is quite visible. I've just got to further analyze them in specific
letters.
|
| Figure 3.3 - obhtay water ripple test, October 24th, 2021 |
most of the fonts I experimented with had either thin strokes or thick strokes
that end a letter's serif with a thick or thin end. After identifying what
could be potential when reading text underwater is letters with thick strokes,
but maybe with a hint of the typeface ending up being a serif.
|
| Figure 3.4 - obhtay sketches design, October 24th, 2021 |
These are sketches before putting through the water ripple effect and the
image seen below are the sketches put through water ripple.
|
| Figure 3.5 - obhtay sketches design, October 24th, 2021 |
After receiving feedback on one of my proposals that I've implemented in the blog as seen above. I've completely forgotten to showcase Mr. Vinod on the few sketches I did to further my potential in making this experiment work for Mr. Vinod.
But with what Mr. Vinod mentioned as feedback on my proposal it was enough to
convince me that I've decided on working on another idea. I kept the theme
same, something to do with water.
I did some research and there weren't many typefaces that attract people to
conservatives for marine life. Understandable that these places are meant to
be presented sophisticatedly and not a way for these marine animals to be
displayed for human entertainment.
Although what if there was a typeface that can still remain a marine life's
conservation/preservation organization's sophisticated title but make it much
more exciting, a way to attract children that can raise awareness on saving
marine life.
|
| Figure 3.6 - Marine organizations typeface varieties, October 26th, 2021 |
As seen above, there were many implementations in these different fonts that
these organizations chose to present their organization title. Even if it
meant adding in an additional logo to add to it.
Font Sketches:
|
|
Figure 3.7 - Marine organizations typeface varieties font
sketches, November 7th, 2021 |
|
| Figure 3.8 - Oceana sketch #1(close-up), November 7th, 2021 |
|
|
Figure 3.9 - Oceana sketch #1 (close-up), November 7th,
2021 |
For the first sketch, initially saw how nautical fonts have spikes on the side
of the letters. I suppose it's a part of the ocean-themed idea of a font
design I was going for.
What I changed about the design is how I wanted to add in serif, most of the
designs I searched up didn't quite have serifs, they were san serifs with
spikes or a fishtail monogram to them.
|
| Figure 3.10 - Oceana sketch #2 (close-up), November 7th, 2021 |
|
| Figure 3.11 - Oceana sketch #2 (close-up), November 7th, 2021 |
For the second sketch, I tried to implement a much-rounded fishtail font
designs I stumbled upon when doing a few inspiration searches. I realized how
much the reference of Oceana's font is more rounded than the inspiration I
found, therefore I attempted on combining the two and still maintain Oceana's
rounded look and feel to the font.
|
| Figure 3.12 - Oceana digitizing sketch #2, November 7th, 2021 |
There was even an attempt of me wanting to design the first few letters of the font with the second sketch idea.
After a few more thoughts that came from Mr. Vinod on my sketches and thoughts
of my own to decide too, Mr. Vinod was quite drawn to the first sketch and I
was drawn to the opposite. There was a time of debating which to design and I
decided on going with the first sketch.
Font Sketches:
|
| Figure 3.13 - Oceana digitizing sketch #2, November 8th, 2021 |
Again, I worked on the first few letters of the organization's headline, before diving into other letters for this font design.
|
| Figure 3.14 - Oceana digitizing sketch #2, November 8th, 2021 |
Not what I expected on how it turned out, but I played around with the
placement of the spikes that would stick out on both sides of each letter and
made sure to still keep the flow of serifs and strokes just like my
sketches.
|
| Figure 3.15 - Oceana digitizing (obhtay), November 11th, 2021 |
I later then worked on the few letters like 'H', 'Y' and 'T' to help determine
a pattern to implement into other letters to remain its design's consistency,
and would hopefully be a convenient way more to come up with each of the
designs of the letters quite quickly.
|
| Figure 3.16 - OBHTAY letter digitization, November 11th, 2021 |
After constructing the following letters, it was relatively much easier to
construct the other letters and a few of the characters, it's still in work
of progress. But a majority of the letters are completed and only need
further feedback for improvements before working collaterals out.
|
| Figure 3.16 - Typeface completed (Grid), November 12th, 2021 |
|
| Figure 3.17 - Typeface completed (no-Grid), November 12th, 2021 |
Finally completing the letters, I implemented them through FontLab and
adjusted the point in between each other before making it a whole font.
FontLab importing glyphs progress:
|
| Figure 3.18 - Importing vector art into Fontlab glyph cell, November 15th, 2021 |
|
| Figure 3.19 - Completion of importing vector art into Fontlab glyph cells, November 15th, 2021 |
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| Figure 3.20 - Metrics tab letters testing, November 15th, 2021 |
Typeface display and Application progression:
PDF Version:
|
| Figure 3.21 - Oceana original headline (top), alternative headline (bottom), November 15th, 2021 |
As seen above, the aim of redesigning the ocean headline was to maintain its
sophistication but also add a playful feel to it.
"Oceana is an organization that seeks to make our oceans more biodiverse and abundant by winning policy victories in the countries that govern much of the world’s marine life."
I'd like to also say that Oceana's original headline still has its
recognition to its own design being very drawn to people too but only at a
less percentage. The font below is meant to attract other than adults to
marine conservation, in a way it's a chance for even children to visit such
sophisticated places like marine conservation.
I decided on naming the font, 'Ebb & Flow', something to correlate to the ocean.
 |
| Figure 3.22 - Ebb & Flow font display, November 16th, 2021 |
PDF Version:
Moving onto the applications and collaterals to further the re-design of the font.
The first collateral that would be ideal for a marine conservative approach to saving the ocean is metal straws.
 |
| Figure 3.22 - Oceana metal straw collateral, November 16th, 2021 |
The idea behind this collateral is to have an embroider or vinyl punch to keep the metal straws that Oceana organization could provide when participating in an event to preserve the ocean.
 |
| Figure 3.23 - Oceana metal straw collateral #2, November 16th, 2021 |
The next collateral was actually something I discovered, there are many organizations and campaigns all around the world that are moving really fast and doing their very best to gain growth in encouraging and acknowledging people of their parts in order to help participate in keeping the ocean clean.
"Every bracelet purchased funds the removal of one pound of trash from the ocean and coastlines."
It's a way to let people know that, they too can participate in saving the ocean with one click of a purchase of a bracelet miles away from a beach or an ocean help preservation.
 |
| Figure 3.24 - Oceana pendant fiber stringed bracelet #1, November 16th, 2021 |
 |
| Figure 3.25 - Oceana pendant fiber stringed bracelet #2, November 16th, 2021 |
 |
| Figure 3.26 - Oceana headline yacht showcase, November 22nd, 2021 |
The last collateral is a simple poster to tie the message in conveying to the people about preserving the ocean for generations on end. In a way, the organization could have this font used for an event to showcase its font design and draw people in to check marine conservation out more or a simple poster.
 |
| Figure 3.27 - Font showcase poster, November 16th, 2021 |
The poster above is to see how the fonts would play out and be displayed in posters regarding most of the information from Oceana's official organization website.
 |
| Figure 3.28 - Oceana Poster public display, November 16th, 2021 |
PDF Version:
Hours Spent:
Font Design: 72 hours
FEEDBACK
-
Feedback
[October 25th, 2021, Week 10]
-
Specific Feedback
Proposals were too difficult and unclear in order of designing
a typeface.
Proposal #1 -
Feedback given on my first proposal was how time-consuming and
complex it would be to design a typeface. Mr. Vinod mentioned as
well it was much more towards neurological studies, merging the
two designs and such studies would be too time-consuming on
research and design afters.
Proposal #2 -
Feedback given on my second proposal was also quite complex,
there were mentions on how it would be too difficult to achieve
the uninterpreted distortion of water over a/one singular design
typeface. Although it was a creatively thinking challenge of a
proposal.
Proposals were too difficult and unclear in order of designing
a typeface.
Proposal #1 -
Feedback given on my first proposal was how time-consuming and
complex it would be to design a typeface. Mr. Vinod mentioned as
well it was much more towards neurological studies, merging the
two designs and such studies would be too time-consuming on
research and design afters.
Proposal #2 -
Feedback given on my second proposal was also quite complex,
there were mentions on how it would be too difficult to achieve
the uninterpreted distortion of water over a/one singular design
typeface. Although it was a creatively thinking challenge of a
proposal.
[November 1st, 2021, Week 11]
-
Specific Feedback
Did not manage to attend class to receive feedback, due to
medical reasoning.
Specified feedback from Mr. Vinod (PM)
Pitched in another idea directly to Mr. Vinod, the idea
correlates to one of my previous ideas (water/ocean theme).
Redesigning an ocean preservation logo/headline to appeal to
people more. Mr. Vinod suggested;
-instead of creating a font that generally caters to ocean
preservation
-choose one organization that I can design this font for (org.
will use only this font for their headlines in social media ads)
-font does not have to mirror the wordmark/trademark
-can be independent in its design as long as it’s reflective of
the larger theme (ocean), which is in line with the org’s
mission.
Did not manage to attend class to receive feedback, due to
medical reasoning.
Specified feedback from Mr. Vinod (PM)
Pitched in another idea directly to Mr. Vinod, the idea
correlates to one of my previous ideas (water/ocean theme).
Redesigning an ocean preservation logo/headline to appeal to
people more. Mr. Vinod suggested;
-instead of creating a font that generally caters to ocean
preservation
-choose one organization that I can design this font for (org.
will use only this font for their headlines in social media ads)
-font does not have to mirror the wordmark/trademark
-can be independent in its design as long as it’s reflective of
the larger theme (ocean), which is in line with the org’s
mission.
[November 8th, 2021, Week 12]
-
Specific Feedback
The first sketch idea has its well-thought-out process of
character strokes, the second skecth would still need time to
consider a thought-out character to implement designs into the
typeface. Overall, the ideas of sketches pitched in are fine. Just
have to decide on which sketch design to finally start on a final
design font for the 'Oceana' organization headline/title.
Reflection
November 17th, 2021
-
My initial reflection upon carrying out Task 3 was quite challenging, it always was challenging, what am I saying. Although I do have to say that, I think I made a few improvements in understanding how typefaces and glyphs construction and design work right about now. But, I know that there are much more in-depth in learning more and understanding deeper when it comes to designing a font and applying the following into graphic design to be prepared to be showcased to the public. It's definitely not my forte, but being able to still indulge in this task sets alternate knowledge for me to apply to other projects or interests.
I think that typography having its specific insights to it still could be possible to apply the things and topics I've learned about throughout this subject into other works as well.
FURTHER READING
Task 3, further reading (Week 8 - Week 14)
Just My TypeBy Simon Garfield
Every day, we see fonts on street signs and buildings, movie posters and books, and just about everything we buy. But where do typefaces begin, and why do we require so many? Who is behind Times New Roman's businesslike sophistication, Arial's calm indifference, and Comic Sans' irritating lightness (and the movement to ban it)? Simon Garfield sets out on a quest to find answers to these and other problems, as well as to determine which fonts are the finest and worst in the world.
Just My Type is more of a light leisure read than a book to keep on hand at the design studio. It isn't instructive in the sense that it teaches you how to utilize type more effectively, but it does provide a historical overview of typography and how fonts are used in popular culture. It is reviewed to be thoroughly enjoyed and recommended to anyone with an interest in graphic design.
Task 3, further reading (Week 8 - Week 14)
Every day, we see fonts on street signs and buildings, movie posters and books, and just about everything we buy. But where do typefaces begin, and why do we require so many? Who is behind Times New Roman's businesslike sophistication, Arial's calm indifference, and Comic Sans' irritating lightness (and the movement to ban it)? Simon Garfield sets out on a quest to find answers to these and other problems, as well as to determine which fonts are the finest and worst in the world.
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